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Productboard Acquires Satismeter; Empowering Organizations To Deliver Amazing Digital Experiences That Capture The Voice Of The Customer

May 26, 2022•over 3 years ago

Acquiring Company

Productboard -

Acquired Company

SatisMeter

Data And AnalyticsInformation Technology

Description

Productboard, the customer-centric product management platform that helps teams get the right products to market faster, today announced that it has acquired SatisMeter, a powerful feedback platform for modern product teams that measures user engagement through in-product touchpoints at every stage of the customer journey. With this acquisition, product teams can more easily collect actionable, relevant, and timely customer feedback and improve digital experiences faster and with confidence.

Company Information

Company

Productboard -

About

Productboard is the customer-centric product management platform that helps organizations get the right products to market, faster. Over 6,000 companies, including Toyota, Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. With offices in San Francisco, Prague, and Vancouver, Productboard is backed by leading investors like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures. Learn more at www.productboard.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed