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Playstudios Acquires Mobile Casual Game Studio Brainium, Adding A Rich Suite Of Popular Games To The Company’S Portfolio

PUBLIC · MYPSOct 13, 2022

Acquiring Company

PLAYSTUDIOS

Acquired Company

Mobile Casual Game Studio Brainium

Las VegasMobileGamingHospitality

Description

PLAYSTUDIOS, Inc. (NASDAQ: MYPS) (“PLAYSTUDIOS” or the “Company”), the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, today announced the acquisition of Brainium, a long-standing publisher of casual games. The acquisition consists of $70 million in upfront cash with contingent consideration tied to the performance of Brainium for the period from the closing of the acquisition through December 31, 2022. The acquisition adds a rich suite of popular casual games, such as Solitaire, Spider Solitaire, Sudoku, and Mahjong, to PLAYSTUDIOS’ best-in-class game portfolio, and more than doubles the company’s average daily active users, enhancing the reach and appeal of its playAWARDS platform to players and rewards partners.

Quick answer

PLAYSTUDIOS is acquiring Mobile Casual Game Studio Brainium, announced October 13, 2022. PLAYSTUDIOS is based in Las Vegas, Nevada, United States.

How much did PLAYSTUDIOS pay for Mobile Casual Game Studio Brainium?
The deal value was not disclosed.
What does PLAYSTUDIOS do?
PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, myVEGAS Slots, myVEGAS..
Where are PLAYSTUDIOS and Mobile Casual Game Studio Brainium based?
PLAYSTUDIOS is based in Las Vegas, Nevada, United States.

Source: Fundz verified event record.

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Company Information

Company

PLAYSTUDIOS

Location

Las Vegas, Nevada, United States

About

PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, myVEGAS Slots, myVEGAS Blackjack, myVEGAS Bingo, POP! Slots, MGM Slots Live, and myKONAMI Slots. The playAWARDS loyalty platform enables players to earn real-world rewards from a global collection of iconic hospitality, entertainment, and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG Hotels & Resorts, Bowlero, Gray Line Tours, and Hippodrome Casino among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world experiences. To learn more about PLAYSTUDIOS, visit www.playstudios.com.

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Frequently asked

Who acquired Mobile Casual Game Studio Brainium?

Mobile Casual Game Studio Brainium was acquired by PLAYSTUDIOS, based in Las Vegas. The deal was reported on October 13, 2022. PLAYSTUDIOS, Inc. PLAYSTUDIOS is publicly traded (MYPS) and operates in Mobile.

When did PLAYSTUDIOS acquire Mobile Casual Game Studio Brainium?

PLAYSTUDIOS's acquisition of Mobile Casual Game Studio Brainium was reported on October 13, 2022. PLAYSTUDIOS, Inc. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Mobile Casual Game Studio Brainium do?

Mobile Casual Game Studio Brainium is the company acquired in this transaction. It is privately held.

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