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Pixieset Acquires Flothemes, Leading Provider Of Wordpress Website Designs For Photographers And Creatives

Aug 30, 2021•over 4 years ago

Acquiring Company

Pixieset Media

Acquired Company

Flothemes

PaymentsFinancial ServicesSoftwareSoftwareCommunity And Lifestyle

Description

Pixieset Media Inc. (“Pixieset” or the “Company”), a leading, Vancouver-based software solutions provider for photographers and creative professionals, today announced the successful acquisition of Flothemes, a premium WordPress website designer for photographers, and other creative businesses. In conjunction with the transaction, Flothemes Founder Ross Tanner has joined Pixieset’s leadership team as Director of Design & Business Development.

Company Information

Company

Pixieset Media

About

Founded in 2013, Pixieset is an all-in-one SaaS platform that offers a range of solutions including Client Galleries, Websites, Online Stores to help photographers and other creatives manage their workflow. The company serves over 600,000+ users around the world and is a market leader in the industry. For more information, visit www.pixieset.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed