Mparticle Acquires Customer Journey Analytics Provider Indicative To Help Teams Accelerate Their Customer Data Strategy

Jan 12, 2022•over 3 years ago

Acquiring Company

mParticle

Acquired Company

Customer Journey Analytics

New YorkSoftware

Description

mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform.

Company Information

Company

mParticle

Location

New York, New York, United States

About

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. SOURCE mParticle

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M&A Insights

Based on deal data

Integration timeline

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Tech stack consolidation

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Post-acquisition investment

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