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Miq Acquires Airgrid, The Privacy-First Audience Platform For Publishers

Nov 03, 2022almost 3 years ago

Acquiring Company

MiQ

Acquired Company

AirGrid

New YorkAdvertising

Description

In its commitment to enabling the next generation of programmatic advertising, MiQ, the global programmatic media partner, today announced the acquisition of UK-based AirGrid, the privacy-first audience platform. Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.

Company Information

Company

MiQ

Location

New York, New York, United States

About

MiQ is a programmatic media company that partners with marketers and agencies to optimize ad campaigns. The company specializes in cross-channel programmatic solutions across various industries and markets.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed