Leading Pr And Marketing Agency Überstrategist Acquires Content Marketing Agency Virtasktic
Nov 03, 2022•about 3 years ago
Acquiring Company
Marketing
Acquired Company
Content Marketing Agency
Description
ÜberStrategist, a multi-award-winning North American public relations and full-service marketing agency serving global video game, entertainment, and technology clients, today announced the acquisition of the Raleigh-based content marketing agency VirTasktic.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed