Acquiring Company
L2 Brands
Acquired Company
Ouray Sportswear
Description
L2 Brands, a leading designer, manufacturer, and marketer of custom apparel and headwear, and S&S Activewear ("S&S"), a leading distributor of apparel and accessories, today announced that L2 Brands ("L2") has acquired Ouray Sportswear ("Ouray") and Locale Outdoor ("Locale") from S&S. Ouray and Locale joins L2 Brands with significant opportunities to capitalize on the growing market for high-quality, customized sportswear across the destination, collegiate, golf and consumer branded channels.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed