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Klaviyo Acquires Napkin.Io

Nov 07, 2022•about 3 years ago

Acquiring Company

Klaviyo

Acquired Company

Napkin.io

BostonAdvertisingMarketing

Description

Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced it acquired Napkin.io. Founded in January 2021 by Nick Sypteras, Napkin.io provides developers an easy and secure way to write and deploy code directly from a browser. The code, once live, can be set to run on a schedule, or deployed as an API endpoint. Napkin.io is Klaviyo’s first acquisition and underscores the company’s continued commitment to the developer community. As part of the acquisition, Sypteras will join the Klaviyo team, reporting to VP of Data Science, Ezra Freedman.

Company Information

Company

Klaviyo

Location

125 Summer Street, Floor 6

Boston, Massachusetts, United States

About

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed