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Klaviyo Acquires Napkin.Io

Nov 07, 2022•about 3 years ago

Acquiring Company

Klaviyo

Acquired Company

Napkin.io

BostonMarketingOther

Description

Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced it acquired Napkin.io. Founded in January 2021 by Nick Sypteras, Napkin.io provides developers an easy and secure way to write and deploy code directly from a browser. The code, once live, can be set to run on a schedule, or deployed as an API endpoint. Napkin.io is Klaviyo’s first acquisition and underscores the company’s continued commitment to the developer community. As part of the acquisition, Sypteras will join the Klaviyo team, reporting to VP of Data Science, Ezra Freedman.

Company Information

Company

Klaviyo

Location

125 Summer Street, Floor 6

Boston, Massachusetts, United States

About

Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Skims, Stanley 1913, and more than 143,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed