logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Kiterocket Acquires Action Mary To Bolster Leadership And Broaden Capabilities

Aug 03, 2023•over 2 years ago

Acquiring Company

Kiterocket

Acquired Company

Action Mary

PhoenixBrand MarketingSocial MediaMarketing

Description

Kiterocket, a PR-forward, full-service communications and marketing agency, today announced it has acquired Action Mary, a Seattle-based PR agency known for creative integrated brand campaigns and social impact marketing. As part of the transaction, Action Mary will bring all its clients and staff to Kiterocket, including industry veterans Patrick McGuire and Melanie Wilhoite, who join Kiterocket’s leadership team as vice chair and senior director of planning, respectively.

Company Information

Company

Kiterocket

Location

Phoenix, Arizona, United States

About

Kiterocket advances the brands advancing the world through PR-forward communication services driven by connected category experts. With offices in Phoenix and Seattle, and team members in the San Francisco Bay area and across the U.S., the agency’s services span brand strategy, media and influencer relations, digital marketing, social media, events, editorial, design, and content production, working in an integrated fashion to drive measurable and meaningful results. Kiterocket prides itself on delivering exceptional ideas and execution to its clients in the technology and sustainable living sectors, earning its position as a valued partner and trusted ally. www.kiterocket.com

Related People

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed