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Journey Announces Acquisition Of Icrave, Skilled Creative And Futures Intelligence Creating A Leading Innovation And Design Agency

May 24, 2022•over 3 years ago

Acquiring Company

Journey

Acquired Company

ICRAVECREATIVE

Real EstateSoftware

Description

Journey, today announced its official launch with the acquisitions of three companies: ICRAVE, Futures Intelligence Group, and Skilled Creative– creating an award-winning team with capabilities across physical, digital, and virtual innovation. Backed by private equity firm Growth Catalyst Partners, Journey is led by CEO Andrew Zimmerman, former CEO of frog Design, the iconic innovation and design firm, and co-founder of Accenture Interactive and Mobility.

Company Information

Company

Journey

About

Journey, the agency of the futurescape, enables companies to navigate to their next chapter, designing, building and running immersive experiences, at speed and scale. Backed by Growth Catalyst Partners, Journey was founded in 2022 by Andrew Zimmerman, former CEO of frog Design, with co-founders Lionel Ohayon, CEO and founder of ICRAVE, Brandon Kaplan, CEO of Skilled Creative, Craig Ayers, former COO/CFO of frog Design, and Cathy Hackl, founder of Futures Intelligence Group. Customers include market-leading B2B and B2C clients including Clinique, Entertainment Weekly, HBO, JetBlue, Marquee Nightclub, STK, Warner Music Group, MomA, Procter & Gamble, Wall Street Journal, Sloan Kettering, and more.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed