Invisory Acquires Gtm Guides To Help Salesforce'S 7,000 Isv And Certified Consulting Firms Better Connect With Appexchange Customers

InVisory, the cloud advisory marketplace for Salesforce AppExchange, today announced it has acquired GTM Guides, a Salesforce ecosystem success company. The terms of the deal were not disclosed. The acquisition enhances InVisory's ability to help Salesforce Independent Software Vendors (ISVs) and certified consulting firms increase their lead generation, strategic partnerships, brand awareness, and better align with target customers. InVisory has more than 4,000 monthly active users and more than 20 ISVs and consulting firm customers since its product launched 120 days ago. Patrick Cronan founded InVisory in January 2022, with a $2 million dollar personal investment. He hired co-founder Nish Mishra in June 2022, and the team has grown to 13 members since the company began. InVisory projects revenue to exceed $7 million in annual recurring revenue (ARR) in 2023.