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Innovid Completes Tvsquared Acquisition, Establishing Global Independent Measurement Platform For Linear, Ctv & Digital

Mar 03, 2022•almost 4 years ago

Acquiring Company

Innovid

Acquired Company

TVSquared

New YorkAdvertising

Description

Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, has completed its previously announced acquisition of TVSquared, an independent global measurement and attribution platform for converged TV.

Company Information

Company

Innovid

Location

New York, New York, United States

About

Innovid is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform steering innovation in converged TV innovation, through proprietary technology and partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

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M&A Insights

Based on deal data
Integration timeline
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Tech stack consolidation
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Post-acquisition investment
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Success factor
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