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Innovid Announces Acquisition Of Converged Tv Measurement Leader, Tvsquared

RECENTLY ACQUIREDFeb 07, 2022

Acquiring Company

Innovid

Acquired Company

iSpot.tv

New YorkBellevueAdvertisingOtherAdvertising

Description

Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared Ltd. (“TVSquared”), an independent global measurement and attribution platform for converged TV, have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million.

Quick answer

Innovid is acquiring iSpot.tv, announced February 7, 2022. Innovid is based in New York, New York, United States.

How much did Innovid pay for iSpot.tv?
The deal value was not disclosed.
What does Innovid do?
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands.
Where are Innovid and iSpot.tv based?
Innovid is based in New York, New York, United States. iSpot.tv is based in Bellevue, Washington, United States.
Who are the decision-makers at Innovid?
Fundz holds 1 contact at Innovid. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Innovid

Location

New York, New York, United States

About

Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered by proprietary technology and exclusive partnerships designed to fuel the future of TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.

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Frequently asked

Who acquired iSpot.tv?

iSpot.tv was acquired by Innovid, based in New York. The deal was reported on February 7, 2022. Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Innovid is privately held and operates in Advertising.

When did Innovid acquire iSpot.tv?

Innovid's acquisition of iSpot.tv was reported on February 7, 2022. Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared Ltd. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does iSpot.tv do?

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. It is privately held, operating in Other, and is based in Bellevue.

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