logo
logo

Innovid Announces Acquisition Of Converged Tv Measurement Leader, Tvsquared

Innovid Announces Acquisition Of Converged Tv Measurement Leader, Tvsquared

02/07/22, 1:32 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgnew york
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgbellevue
Industry
advertising
advertising
Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared Ltd. (“TVSquared”), an independent global measurement and attribution platform for converged TV, have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million.

Company Info

Company
Innovid
Location
New York, New York, United States
Company info
Innovid is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform steering innovation in converged TV innovation, through proprietary technology and partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

Company news

Thu, 08 May 2025 22:10:51 GMT

Innovid to Host Investor Day in New York on Nov. 30, 2023 - Seeking Alpha

Mon, 25 Nov 2024 08:00:00 GMT

Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports - Business Wire

Thu, 21 Nov 2024 08:00:00 GMT

Mediaocean Acquires Innovid for $500M to Create Major Ad Tech Platform - Stock Titan

Wed, 18 Dec 2024 08:00:00 GMT

Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV - Business Wire

Tue, 07 Jan 2025 08:00:00 GMT

Roku the First Publisher to Launch Innovid Harmony Reach & Frequency, Driving Optimized Reach & Campaign Performance - Business Wire

Tue, 21 Mar 2023 07:00:00 GMT

Innovid Brings Data-Driven Personalization to Walmart's Demand-Side Platform's CTV Advertising Capabilities - PR Newswire

Thu, 21 Nov 2024 08:00:00 GMT

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking - TVTechnology

Mon, 19 Dec 2022 08:00:00 GMT

Innovid Appoints David Helmreich as Global Chief Commercial Officer - Adweek

Thu, 24 Oct 2024 07:00:00 GMT

LG Ad Solutions the Latest Industry Leader to Join Innovid’s Harmony Initiative - Business Wire

Thu, 15 Jun 2023 07:00:00 GMT

Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes - PR Newswire

G2 High Performer Badge

Unlock Strategic Intelligence with Fundz

This is just a small preview. Unlock the full dataset of company insights, strategic events, and leadership shifts — all in one platform.

Trusted by sales, BD, and investment teams at Oracle, HubSpot, Affinity, and more.

Related people

DH

Sign up to get related executive contact information

Trends

RaisedGrowth

The data in the raised column shows reported funding for this location/industry over last 90 days.

The data in the growth column indicates the % increase or decrease of the last 90 days vs. the previous 90 days.

Please note: one or more large fundings, especially for a location/industry that doesn't historically receive much funding, can have a significant impact on the increase or decrease percentage.

advertising
$251.7 M-43.5%