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Innovid Announces Acquisition Of Converged Tv Measurement Leader, Tvsquared

Feb 07, 2022•almost 4 years ago

Acquiring Company

Innovid

Acquired Company

iSpot

New YorkBellevueAdvertisingAdvertising

Description

Innovid (NYSE: CTV), a leading independent connected TV (CTV) advertising delivery and measurement platform, and TVSquared Ltd. (“TVSquared”), an independent global measurement and attribution platform for converged TV, have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million.

Company Information

Company

Innovid

Location

New York, New York, United States

About

Innovid is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform steering innovation in converged TV innovation, through proprietary technology and partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

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M&A Insights

Based on deal data
Integration timeline
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Tech stack consolidation
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Post-acquisition investment
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Success factor
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