In Continued Expansion, Horizon Media Acquires Experiential Transformation Pioneer 'First Tube' - The Leading Live Digital Experience Platform For Brands

The pandemic created a quickly evolving marketing landscape – pushing brands to shift away from IRL ("in real life") touchpoints to digital experiences and forcing them to rethink experiential marketing overall. With more brands and more channels competing for consumer attention, and consumers engaging with content on their own terms, brands must become more creative in breaking through barriers, connecting artists to new fans, and targeting audiences with authentic engagement. Today, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, is taking another innovative step by acquiring a majority interest in First Tube – the leading live digital experience platform for brands – adding hybrid digital experiential marketing to the suite of services offered to clients.