Acquiring Company
Hightouch
Acquired Company
Product-Led
San FranciscoSoftwareDescription
Hightouch, the leader in Data Activation, today announced it acquired Workbase, a workflow automation startup that helps RevOps teams build workflows on top of data warehouses like Snowflake.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed