logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Hawke Acquires Morphio To Enhance The Launch Of Hawke.Ai

Sep 14, 2022•about 3 years ago

Acquiring Company

Hawke

Acquired Company

Morphio

Description

Hawke Media launches hawke.ai, an automated marketing strategy and insights tool. The product is the outcome of combining Hawke Media's data, insights, and product roadmap with Morphio, the recently acquired Canadian-based MarTech platform.

Company Information

Company

Hawke

Location

Address

About

Hawke Financial Services is a whole-of-market mortgage brokerage covering all types of property finance. We are committed to finding the most suitable solutions to fit your requirements.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed