Hardbacon Acquires Simplerate.Ca To Expand Its Credit Cards And Rewards Content Offering

Mar 23, 2022•over 3 years ago

Acquiring Company

Hardbacon

Acquired Company

Simplerate.ca

MobileCommunity And LifestyleFinancial ServicesSoftware

Description

Hardbacon, a personal finance application used by more than 35,000 Canadians, announced today the acquisition of Simplerate.ca, consolidating its position in the rewards and credit cards space in Canada. With this acquisition, Hardbacon now reaches more than 200,000 Canadians per month across its mobile app and website properties.

Company Information

Company

Hardbacon

About

Hardbacon helps Canadians plan, budget and invest, while also enabling users to compare different financial services such as credit cards, bank accounts, online brokers and robo-advisors. Hardbacon is available for download in the App Store and Google Play Store. A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0505451d-dda0-4bd6-82d7-c97a45eb1f2b

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed