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Fusion92 Acquires Search Engine Marketing Firm Big Footprint

Jan 05, 2023•over 2 years ago

Acquiring Company

Fusion92

Acquired Company

Footprint

ChicagoAdvertising

Description

Fusion92, a Chicago-based marketing transformation company, announced it has acquired Denver-based Big Footprint, a search-centric digital agency. This deal, which was completed in December, expands Fusion92's innovative, fully integrated offering with a robust organic and paid search team to further optimize and accelerate revenue and growth for brands.

Company Information

Company

Fusion92

Location

Chicago, Illinois, United States

About

Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community.

Company News

(4 articles)
Tue, 14 Mar 2023 21:23:02 GMT

Fusion92 Careers, Perks + Culture - Built In

Mon, 02 Apr 2018 07:00:00 GMT

Fusion92 Bolsters Leadership Team With Skroch And Cox - PR Newswire

Tue, 04 Dec 2012 08:00:00 GMT

Business leader showcase: Matt Murphy, CEO of Fusion92 - The American Genius

Tue, 08 Jan 2019 08:00:00 GMT

Fusion92 Launches Redbox's First-Ever National Campaign - PR Newswire

FundzWatch™ Score

83
High M&A Activity

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed