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Fusion92 Acquires Conversion Fanatics To Bolster Its Integrated Offerings

Sep 13, 2022•about 3 years ago

Acquiring Company

Fusion92

Acquired Company

Conversion Fanatics

ChicagoAdvertising

Description

Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, announced it has acquired Conversion Fanatics, a leader in conversion optimization services. The acquisition broadens Fusion92's capabilities and further helps clients increase marketing performance and lower the cost of acquisition through timely, data-driven experimentation and optimization that removes friction from user experiences and helps businesses make more money, faster.

Company Information

Company

Fusion92

Location

Chicago, Illinois, United States

About

Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed