Acquiring Company
DESIGN
Acquired Company
THE INSIDE
Description
Havenly, the largest online interior design service, announced today it has acquired The Inside, a direct-to-consumer home furnishings brand that has grown nearly 600% in the past two years. The Inside unlocks access to made-to-order, customization options, historically only available at luxury prices. By combining two of the industry's fastest growing and beloved brands, the acquisition paves the way to create an innovative design ecosystem which will serve new and existing customers in exciting new ways. The marriage is a natural one: one of The Inside's top customer requests is for design services and Havenly designers have been some of The Inside's largest customers for years. Both brands share a similar mission to make home design an accessible and personalized experience for everyone. Under the terms of the deal, Havenly has acquired the key assets of The Inside, inclusive of its intellectual property and inventory. Financial terms of the acquisition were not disclosed.