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Dentsu Group Acquires A Majority Stake In Extentia To Strengthen Customer Transformation And Technology Capabilities

Aug 04, 2022•over 3 years ago

Acquiring Company

Dentsu

Acquired Company

Extentia

TokyoMarketingAdvertising

Description

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to acquire a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering, and user experiences. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group's international business, Dentsu International.

Company Information

Company

Dentsu

Location

1-8-1 Higashi-shimbashi

Tokyo, Tokyo, Japan

About

Dentsu is a global marketing and advertising agency with a focus on delivering innovative client solutions at the intersection of marketing, technology, and consulting. The company is undergoing a transformation into a Business-to-Business-to-Society (B2B2S) company, with a goal to enhance customer focus, adaptability, and inventiveness.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed