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Das Technology Acquires 3 Birds, Expands Cdxp Saas Technology Solutions & Increases Network To Over 9,200 Retailers

Jun 06, 2023•over 2 years ago

Acquiring Company

DAS Technology

Acquired Company

3 Birds

Artificial IntelligenceInformation TechnologySoftware

Description

DAS Technology, the largest automotive Customer Data and Experience Platform (CDXP) technology company, has acquired the assets of 3 Birds, a leading CDXPTM technology company that delivers SaaS-based marketing, analytics, and consumer engagement solutions. The acquisition makes DAS Technology the largest CDXPTM provider in the automotive and specialty vehicle markets, serving over 9,200 retailers, partners, and Original Equipment Manufacturers (OEMs). The acquisition enhances AI and data mining capabilities while expanding advanced analytic data sets to target consumer engagement opportunities.

Company Information

Company

DAS Technology

About

DAS Technology is the largest automotive Customer Data and Experience Platform (CDXP), enabling over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology generating measurable ROI. A pioneer in digital response, social media marketing technology, and consumer engagement solutions, DAS Technology deploys omnichannel messaging, mobile apps, software, and consumer engagement technology to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries. The DAS Technology family includes Digital Air Strike, AUTOVATE, BestRide.com, 3 Birds, and LotVantage. More information is available at digitalairstrike.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed