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INDUSTRY FIRST

Conductor, The Leading Enterprise Organic Marketing Platform, Acquires Seo Technology Searchmetrics To Accelerate European Expansion

Feb 07, 2023•over 2 years ago

Acquiring Company

Conductor

Acquired Company

Searchmetrics

New YorkSoftwareAnalytics

Description

Today, Conductor—the leading enterprise Organic Marketing platform—announced the acquisition of the European-based competitor Searchmetrics. This acquisition further solidifies Conductor as the undisputed leader in the SEO space and accelerates its expansion in the European market.

Company Information

Company

Conductor

Location

New York, United States

About

NEW YORK, Nov. 16, 2021 (GLOBE NEWSWIRE) -- Conductor, the market leading enterprise organic marketing technology company, announced today a $150 million funding round led by Bregal Sagemount, the first financing since the company bought itself back from WeWork in 2019 to form an independent, employee-owned company known as Conductor Founders Inc. Since then, the company has grown rapidly, adding customers like Microsoft, GlaxoSmithKline, and AT&T, and bolstering its leadership team with industry veterans to the roles of Chief People Officer, Chief Technology Officer, Chief Revenue Officer, Chief Product Officer, and Vice Chairman of the Board. “This is our first funding since spinning out from WeWork,” said Besmertnik. Conductor will use this new injection of cash to accelerate its progress in driving the organic marketing revolution, and will enable the company to pursue M&A initiatives, expand globally in its enterprise segment, and continue to lead innovation in the organic marketing technology category. The feedback we heard from Conductor’s customers and the market was definitive— Conductor is the leader in organic marketing,” said Kosty.

FundzWatch™ Score

High M&A Activity

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed