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Commerce12 Acquires Cipher Industries, Dba Tetra, Optimizing And Enhancing Email And Sms Capabilities For The Growing Operational Ecommerce Agency

Jun 01, 2022•over 3 years ago

Acquiring Company

Commerce12

Acquired Company

Cipher Industries

RockvilleAdvertising

Description

Commerce12, a leading operationally-focused ecommerce agency working with fashion, beauty, lifestyle and consumer brands, has acquired Brooklyn, New York-based Cipher Industries, DBA Tetra, an independent email marketing agency specializing in performance-driven email and SMS solutions. The acquisition will expand Commerce12's capabilities and client base during a period of exponential growth and increase its talented team from 30 to 45 people.

Company Information

Company

Commerce12

Location

Rockville, Maryland, United States

About

At Commerce12 we are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we have helped clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability over the past 10 years. To learn more, visit us at www.commerce12.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed