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Commentsold Acquires Vizzlie To Simplify Social Media Marketing For Retailers

Jan 05, 2022•almost 4 years ago

Acquiring Company

CommentSold

Acquired Company

Vizzlie

Internet ServicesCommerce And ShoppingInformation TechnologySoftware

Description

CommentSold, the leading digital commerce solution that enables small and medium-sized retail businesses (SMBs) to unlock sales growth through live and social selling, today announced that it has acquired marketing message customization and scheduling tool Vizzlie. Merchants on the CommentSold platform will now have an easy way to personalize and schedule posts on Facebook and Instagram to build deeper relationships with their customers and alert them about upcoming live-selling sessions, new product arrivals, promotions and more. The company also announced that Vizzlie CEO Ryan Barnard will join CommentSold in a senior leadership position. Terms of the deal were not disclosed.

Company Information

Company

CommentSold

About

CommentSold provides the complete technology infrastructure retail SMBs need to operate and grow their businesses. The digital platform simplifies inventory and order management, payments, invoicing, labeling, packaging and fulfillment processing for business owners, and enables live and social selling on social media, mobile apps and websites. The company was named for “comment selling,” which refers to retailers posting on social networks and enabling shoppers to purchase items in real time by typing “sold” in the comments of a post. Led by entrepreneur Brandon Kruse and based in Huntsville, Alabama, CommentSold currently powers e-commerce operations, including live and social selling, for more than 7,000 companies. For more information, please visit CommentSold.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed