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Clari To Acquire Groove, Cementing Revenue Platform Leadership

Aug 14, 2023•over 2 years ago

Acquiring Company

Clari

Acquired Company

Groove

SunnyvaleSan FranciscoSoftwareSales And MarketingSoftware

Description

Clari today announced it is acquiring Groove, a market leader in sales engagement. The integration of Groove’s sales engagement capabilities with Clari’s AI-powered Revenue Platform will give companies unprecedented visibility, predictability, and control across the end-to-end revenue process. Customers will immediately reduce tech spend and complexity – while increasing pipeline, conversions, and win rates.

Company Information

Company

Clari

Location

Sunnyvale, California, United States

About

Clari's industry-leading Revenue Platform is purpose-built to help companies optimize the end-to-end revenue process. More than 1,500 organizations – including Okta, Adobe, Workday, Zoom, and Finastra – run revenue on Clari to improve win rates, prevent slipped deals, forecast with accuracy, and boost the productivity of all revenue-critical employees.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed