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Cart.Com Acquires Selleractive, Bolstering Multichannel Ecommerce Software Capabilities

Jan 18, 2022•almost 4 years ago

Acquiring Company

Cart.com

Acquired Company

SellerActive

HoustonInformation Technology

Description

Cart.com, the first end-to-end ecommerce-as-a-service provider, today announced its acquisition of SellerActive, a leading provider of SaaS multichannel ecommerce tools. Following the acquisition of FB Flurry last week, Cart.com will fold SellerActive's powerful multichannel management platform into its expansive end-to-end ecommerce solution to drive broad-spectrum growth and boost revenues for brands.

Company Information

Company

Cart.com

Location

Houston, Texas, United States

About

Cart.com is the first end-to-end ecommerce software and service provider built to help Brands find more customers, sell in more places, and deliver their products more easily. Cart.com provides tools that allow for a modular, data-rich, fully integrated approach to scaling up. We are on a mission to put Brands back in charge of their ecommerce journey and in control of their customer relationships. Cart.com exists to help Brands crush scale.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed