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Bumble Inc. Acquires Popular Gen Z Dating App Fruitz

Feb 07, 2022•almost 4 years ago

Acquiring Company

Bumble

Acquired Company

Fruitz

AustinSoftware

Description

Bumble Inc. (Nasdaq: BMBL) today announced the acquisition of Fruitz, one of the fastest growing dating apps in Europe.

Company Information

Company

Bumble

Location

Austin, Texas, United States

About

Bumble Inc. is a connections company with a suite of products that bring people together throughout their lives. The company’s foundations began in 2014, when Whitney Wolfe Herd founded Bumble, our women-first app which is built around the principles of kindness, respect and equality. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Our wider portfolio includes dating apps Badoo, which was founded in 2006 as one of the pioneers of web and mobile dating products, Fruitz founded in 2017, which encourages open and honest communication of dating intentions through playful fruit metaphors, and Official, an app for couples that promotes open and honest communication between partners and was founded in 2020. In 2024, Bumble Inc. also acquired Geneva to help people discover and find groups of friends online to build connections offline.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed