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Bruin Capital And Quadrant Private Equity Backed Tgi Sport Acquires Industry-Leading Virtual Media Solutions Provider: Interregional Sports Group

Sep 15, 2022•over 3 years ago

Acquiring Company

Bruin Capital

Acquired Company

Interregional Sports Group

White PlainsAngel InvestmentVenture CapitalSportsFashion

Description

TGI Sport, the global sports technology, media, and marketing company, has acquired the industry-leading virtual media solutions provider Interregional Sports Group (ISG), the company announced today. The move brings another new dimension to TGI's best-in-class capabilities and expertise across the next wave of live sports advertising and media. This acquisition deepens the leadership team with virtual media's foremost experts and pioneers. Further, it accelerates TGI's overall transformation into a technology-led, full-service global media and marketing agency. Bruin Capital and Quadrant Private Equity jointly own TGI Sport. The deal is the first since Bruin backed the company in 2021.

Company Information

Company

Bruin Capital

Location

Renaissance Square

White Plains, New York, United States

About

Founded in 2015 by George Pyne, Bruin Capital (www.bruincptl.com) is an Investment / Operating Company Specializing in Global Sports. Since its launch, Bruin has raised more than $1 billion in committed capital and has closed nearly 40 acquisitions. The current portfolio includes Engine Shop, Fair Play Sports Media, Full Swing, Proof of the Pudding, Soulsight, and TGI Sport. Their collective operations include more than 5,000 employees across five continents. Their work impacts billions of sports fans on behalf of virtually every major sports league, media company, federation, and rights holder.

Company

TGI Sport

Location

I

About

TGI Sport is a global leader in sports technology, media, and marketing, connecting sports entities and fans worldwide. The combined operations span North America, South America, Europe, Australia, and New Zealand, and its teams support around 3,500+ events annually. TGI Sport has built relationships with many of the world's leading sporting organizations, including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, Ligue National de Rugby, ECB, ICC, FC Barcelona, Manchester United FC, Liverpool FC, and Juventus FC. TGI's businesses include TLA Worldwide, QMS NZ, and Sportsmate.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed