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Branded Acquires The Community-Based Men'S Personal Care Brand Fresh Heritage

PRIVATEJan 04, 2022

Acquiring Company

BRANDED Group

Acquired Company

Fresh Heritage

Commerce And ShoppingConsumer GoodsClothing And ApparelDesignCommerce And ShoppingConsumer Goods

Description

BRANDED Group, the leading operator of digital-first consumer brands globally, today announced the acquisition of Fresh Heritage, a men's personal care company solving modern-day grooming problems for men of color. With founder Gamal Codner staying heavily involved in the brand's success going forward, BRANDED intends to rapidly scale operations and reach - transforming Fresh Heritage into a powerhouse personal care brand for men of color. This acquisition marks the fifth menscare brand owned by BRANDED and highlights its strengthening leadership in the category.

Quick answer

BRANDED Group is acquiring Fresh Heritage, announced January 4, 2022.

How much did BRANDED Group pay for Fresh Heritage?
The deal value was not disclosed.
What does BRANDED Group do?
BRANDED Group is a leading global operator of digital-first consumer brands that partners with top performing e-commerce entrepreneurs and businesses to grow them into global consumer brands.

Source: Fundz verified event record.

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Company Information

Company

BRANDED Group

About

BRANDED Group is a leading global operator of digital-first consumer brands that partners with top performing e-commerce entrepreneurs and businesses to grow them into global consumer brands. BRANDED empowers small online brands by leveraging the BRANDED technology core, industry expertise and by scaling them to reach a global audience. Through its family of brands in key consumer categories, BRANDED delivers compelling consumer products that are practical, stylish, affordable, and provide value to consumers worldwide. Founded in 2020, BRANDED is headquartered in New York and Paris.

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Frequently asked

Who acquired Fresh Heritage?

Fresh Heritage was acquired by BRANDED Group. The deal was reported on January 4, 2022. BRANDED Group is a leading global operator of digital-first consumer brands that partners with top performing e-commerce entrepreneurs and businesses to grow them into global consumer brands. BRANDED Group is privately held and operates in Commerce And Shopping.

When did BRANDED Group acquire Fresh Heritage?

BRANDED Group's acquisition of Fresh Heritage was reported on January 4, 2022. BRANDED Group, the leading operator of digital-first consumer brands globally, today announced the acquisition of Fresh Heritage, a men's personal care company solving modern-day grooming problems for men of color. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Fresh Heritage do?

Fresh Heritage is a grooming and personal care company that creates products inspired by African grooming traditions to solve modern-day grooming problems for men of color. It is privately held, operating in Commerce And Shopping.

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