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Bobbie Acquires Nature’S One, With The Most Innovative Infant Formula Manufacturing Facility In The U.S., To Fast Track The Future Of Formula

Jul 12, 2023over 2 years ago

Acquiring Company

Bobbie Baby, Inc.

Acquired Company

One

San Francisco

Description

Bobbie, the only mom-founded and led infant formula company in the U.S., announced the acquisition of Nature’s One, the Ohio-based pediatric nutrition company who for decades has worked to set a new bar for formula in quality and organics. The industry-disrupting acquisition allows Bobbie, the fastest-growing American infant formula company in the last five decades, to meet its full growth potential while strengthening domestic manufacturing. The acquisition comes less than three years after Bobbie’s launch and just one year after a nationwide infant formula shortage highlighted the need for industry reinvention. By focusing its new facility on making infant formula here in the U.S, Bobbie makes huge strides on their $100 million White House commitment to strengthen the domestic infant formula supply chain and industry. Bobbie is closing a $70 million Series C to acquire Nature’s One, led by a $35 million investment by PowerPlant Partners – totaling $142 million raised to date.

Company Information

Company

Bobbie Baby, Inc.

Location

1500 Castro Street

San Francisco, California, United States

About

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

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M&A Insights

Based on deal data
Integration timeline
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Tech stack consolidation
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Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed