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Blizzard Entertainment Acquires Boston-Based Studio Proletariat To Expand Development Pipeline For World Of Warcraft ®

Jul 01, 2022•over 3 years ago

Acquiring Company

Blizzard Entertainment

Acquired Company

Proletariat Inc.

IrvineBostonEntertainment ProvidersPlatformsOtherMobile

Description

Blizzard Entertainment today closed the acquisition of Boston-based studio Proletariat to better serve players in the award-winning massive multiplayer online role-playing game World of Warcraft®.

Company Information

Company

Blizzard Entertainment

Location

Irvine, California, United States

About

Best known for blockbuster hits, including World of Warcraft®, Hearthstone®, Overwatch, the Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (https://www.blizzard.com), a division of Activision Blizzard (Nasdaq: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twenty-three #1 games* and multiple Game of the Year awards. The company's online gaming platform, Battle.net®, serves tens of millions of active Blizzard players. *Sales and/or downloads, based on internal company records and reports from key distributors.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed