Billups Acquires Ad Tech Startup Outchart To Advance Programmatic Digital Out-Of-Home (Ooh) Aspirations

Feb 21, 2022•over 3 years ago

Acquiring Company

Billups

Acquired Company

Outchart

New YorkConsumer GoodsReal EstateSoftware

Description

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees.

Company Information

Company

Billups

Location

New York, New York, United States

About

billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads.

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Integration timeline

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Tech stack consolidation

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Post-acquisition investment

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