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Babylist Acquires Expectful, Expanding Its Award-Winning And Fast-Growing Media Business

Jan 23, 2023•over 2 years ago

Acquiring Company

Baby List, Inc.

Acquired Company

Expectful

OaklandCommerce And ShoppingWellnessHealth Care

Description

Babylist, the leading vertical marketplace and commerce destination for baby, announced today that it acquired Expectful, a health and wellness app and media site. Babylist’s established media business provides product recommendations and expert-guided content to over 7.5 million unique visitors each month. This deal will enable Expectful to expand into the leading media site for anyone on the pregnancy journey, providing a one-stop destination for information, resources, and support, focusing on mental health and wellness. This acquisition complements Babylist’s established media business and its recent expansion into health through new audiences and content.

Company Information

Company

Baby List, Inc.

Location

1625 Clay St., Ste. 500

Oakland, California, United States

About

Babylist is the leading discovery and transaction destination for baby-commerce, where 8 million people each year buy what they need to welcome a new baby. We serve parents as well as all the friends and family that form a community around each baby - connecting everyone who helps plan, prepare and shop for a child's arrival. From the “add anything from anywhere” registry for new parents, to the expert advice and product ideas for gift givers, there is no more trusted, go-to solution for growing families. To learn about Babylist’s registry options, editorial content and more, visit www.babylist.com.

Company News

(10 articles)

Wed, 03 Sep 2025 07:00:00 GMT

6 Best Baby Registries in 2025 I Love For Options, Value, and Perks - What to Expect

Thu, 24 Apr 2025 07:00:00 GMT

A Tax on Babies? That’s What Babylist Founder Natalie Gordon Calls Trump’s Tariffs - Inc.com

Thu, 10 Apr 2025 07:00:00 GMT

How Babylist spun its free online baby registry into $400 million a year in revenue - Fast Company

Fri, 12 Aug 2022 07:00:00 GMT

Babylist Baby Registry Review - Baby Chick

Tue, 10 Jan 2023 08:00:00 GMT

Babylist Enters the Healthcare Industry Following Its First Strategic Acquisition - Business Wire

Mon, 19 Dec 2022 08:00:00 GMT

An All But Definitive Guide to the Hollywood Nepo-Verse - Vulture

Tue, 30 Jul 2024 07:00:00 GMT

Support For Autumn Nelon Streetman - Singing News Magazine

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed