Appcast Acquires Bayard Advertising

Jul 10, 2023•about 2 years ago

Acquiring Company

Appcast

Acquired Company

OneStack

Lebanon

MumbaiAdvertisingFintechFinancial Services

Description

Appcast, the global leader in programmatic recruitment advertising technology and services, announced today its acquisition of recruitment marketing pioneer, Bayard Advertising. This strategic acquisition combines Appcast’s award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast’s offerings to optimize companies’ entire recruitment marketing processes.

Company Information

Company

Appcast

Location

Lebanon, Kentucky, United States

About

Appcast is the award-winning, global leader in programmatic job advertising technology. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services drive hiring outcomes for more than 2,000 clients. In July 2023, Appcast acquired Bayard Advertising, a pioneer in the recruitment marketing space. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed