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Amp Agency Acquires Genome, Award-Winning Digital Agency

May 24, 2022•over 3 years ago

Acquiring Company

AMP Agency

Acquired Company

Genome

Belfast

Description

AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation and product development company. The addition of Genome will further AMP Agency's strategy to advance technology-enabled innovation and grow internationally.

Company Information

Company

AMP Agency

About

With more than 200 employees and teams in New York, Boston, Los Angeles, San Francisco, Seattle and Austin, AMP Agency is architected to affect change at all touchpoints between a brand and its customers. The agency, named to Adweek's inaugural Fastest Growing Agencies list, uses proprietary data, behavioral analysis and predictive analytics to inform its insights and investment strategies and create beautifully useful marketing ecosystems, digital products and customer experiences that grow businesses. AMP Agency's client list includes Meta, Sam Edelman and others across technology, consumer packaged goods, beauty, fashion, retail, consumer electronics, travel, financial services and healthcare industries. Its body of influential work can be found on AMP Agency's website. AMP Agency is part of Advantage Solutions, a leading provider of technology-enabled sales and marketing solutions. For more information, visit ampagency.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed