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Doctor's Best Inc. completes acquisition of Viactiv® Brand

Jun 11, 2024•over 1 year ago

Acquiring Company

Doctor's Best

Acquired Company

Viactiv® Brand

TustinGreenwichNutritionDietary SupplementsHealth CareManufacturingNutritionFood and BeverageManufacturing

Description

Doctor's Best, a leading marketer of nutritional supplements, has announced the strategic acquisition of the Viactiv® brand of calcium and magnesium chews. This acquisition aligns with Doctor's Best's growth initiatives, further expanding the company's retail distribution and providing their customers with essential nutrients in even more convenient, tasty options.

Company Information

Company

Doctor's Best

Location

Tustin, California, United States

About

Doctor's Best is a leading, science-based nutritional supplement company driven by a mission to empower families to lead a healthy lifestyle and thrive outside of the doctor's office. Founded by a physician more than 30 years ago, Doctor's Best offers more than 200 products. It has built a stellar reputation in the nutritional supplement industry for using branded ingredients and for demonstrating proven potency, safety, and clinically studied efficacy. All Doctor's Best products are manufactured and rigorously tested exclusively at Current Good Manufacturing Practice (cGMP) certified facilities in the United States. Based in Tustin, California, Doctor's Best products are found on retail sites such as Amazon and iHerb, as well as major retailers and specialty chains, including Walmart.com and Sprouts.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed