Acquiring Company
Braze
Acquired Company
OfferFit
Machine LearningArtificial IntelligenceAnalytics
Description
Braze has announced a definitive agreement to acquire OfferFit for $325 million. This acquisition aims to enhance both companies' customer engagement capabilities through advanced AI technologies. The deal is expected to close in the fiscal quarter ending July 31, 2025. Braze's acquisition will allow for deeper integration of OfferFit's solutions into its platform.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed