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Aviva to acquire Direct Line for £3.7 billion

Mar 12, 2025•9 months ago

Acquiring Company

Aviva

Acquired Company

Direct Line

Roma NorteLondonFinancial ServicesInsurance

Description

Aviva has agreed to acquire Direct Line in a major £3.7 billion takeover. The deal will see Aviva take control of the Churchill and Green Flag brands, enhancing its position in the motor insurance sector. This acquisition is aimed at creating a significant market presence, covering more than a fifth of the total market. CEO Adam Winslow has emphasized the importance of this move for the company's future.

Company Information

Company

Aviva

Location

Roma Norte, CDMX, Mexico

About

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed