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Society Brands completes acquisition of Vitality Now to strengthen its position in the health and personal care sector

PRIVATEJun 04, 2024•almost 2 years ago

Acquiring Company

Society Brands

Acquired Company

Vitality Now

CantonCantonRetailHealth CareFitnessWellness

Description

Society Brands has executed a deal to acquire Vitality Now, a successful direct-to-consumer health and wellness brand. This transaction underscores Society Brands' commitment to the health and personal care sector, representing nearly 75% of its revenue. The partnership aims to take Vitality Now to further heights, extending its reach to health-conscious consumers, expanding internationally, and introducing new in-demand products.

Company Information

Company

Society Brands

Location

Canton, Ohio, United States

About

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. The company was built for and by founders, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed