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Satisfi Labs Acquires Factoreal to Create New Conversational Experience Platform

Jun 18, 2024•over 1 year ago

Acquiring Company

Satisfi Labs

Acquired Company

Factoreal

TampaSan FranciscoMachine LearningArtificial IntelligenceSports

Description

Satisfi Labs, an AI-powered Conversational Experience Platform, has strategically acquired Factoreal, an omnichannel marketing automation platform focused on simplifying the martech experience across sports and entertainment. This strategic acquisition aims to accelerate Satisfi Labs' vision of building a comprehensive Conversational Experience Platform, combining inbound and outbound messaging capabilities, and enhancing its partner ecosystem.

Company Information

Company

Satisfi Labs

Location

901 OGLETREE ROAD

Tampa, Florida, United States

About

Satisfi Labs is a leading AI-powered Conversational Experience Platform, specializing in providing AI services to the Live Events space. The platform continuously learns from the community to create a data-rich experience that can answer questions, execute transactions, and collect unique data. Satisfi Labs has received major investments from Google, Major League Baseball, Techstars, and Florida Funders.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed