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Sensor Tower acquires Playliner for gaming insights

Jun 18, 2025•6 months ago

Acquiring Company

Sensor Tower

Acquired Company

Playliner

San FranciscoTampereMobileAdvertisingGamingAnalytics

Description

Sensor Tower has acquired Playliner to enhance its gaming insights platform. This acquisition aims to integrate Live Ops data into Sensor Tower's offerings, strengthening its position in the gaming intelligence market. Playliner is recognized for providing essential data to optimize mobile game performance. The deal reflects Sensor Tower's commitment to delivering comprehensive insights in a rapidly growing industry.

Company Information

Company

Sensor Tower

Location

San Francisco, California, United States

About

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. Founded in 2013, it provides unmatched visibility into the mobile app and digital ecosystem. The company's platform helps organizations stay ahead of changing market dynamics. Its insights empower informed and strategic decisions.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed