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VerSe Innovation acquires digital marketing firm Valueleaf Group to enhance advertising capabilities

Aug 28, 2024over 1 year ago

Acquiring Company

VerSe Innovation

Acquired Company

Valueleaf Group

BengaluruBengaluruinformation technology & servicesSoftwareInformation Technology

Description

VerSe Innovation, the parent company of vernacular news aggregator Dailyhunt and Josh, has announced the acquisition of digital marketing firm Valueleaf Group. This strategic move is expected to generate powerful synergies, combining the strengths of both companies to deliver superior Return on Ad Spend (ROAS) for advertisers, and is projected to contribute an additional revenue of $100 million and a 10% EBITDA margin in FY25, reinforcing VerSe's position in the digital media and marketing industry.

Company Information

Company

VerSe Innovation

Location

Kariymana Agra Road

Bengaluru, Karnataka, India

About

VerSe Innovation’s proprietary technology platform powers 350 million + users to consume content in their local language on Dailyhunt. Its technology also powers India’s #1 and most engaging short video app Josh.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed