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Sonic Group completes acquisition of Sonic Tools USA to strengthen global presence and expand North American market

Jan 22, 2025•11 months ago

Acquiring Company

Sonic Group

Acquired Company

Sonic Tools

PurmerendAuburnAutomotiveAutomotiveManufacturing

Description

Sonic Group, a leading provider of professional tools and equipment solutions, has acquired Auburn, Alabama-based Sonic Tools USA, its exclusive North American distribution partner. This strategic acquisition strengthens Sonic Group's global presence and empowers Sonic Tools USA to create a more robust distributor network across North America, gaining access to additional resources to further expand its market presence.

Company Information

Company

Sonic Group

Location

Purmerend, Noord-Holland, Netherlands

About

Sonic is a leading global specialist in the development, marketing and distribution of professional hand tools and storage solution systems. Founded in 2004 by Remko Papenburg and Niels Veldt, Sonic today extends across the global market, having achieved strong and consistent growth since its inception. With an innovative and complete product range of 6,000+ high-quality tools & storage systems, Sonic improves the efficiency, image, ergonomics and productivity of thousands of professionals in over 65 countries across the globe. Sonic is known for its exceptional value proposition, unique branding and highly customer-oriented approach. The Company has office facilities and warehouses in the Netherlands, Germany, Austria, Switzerland, France, Taiwan, and the USA. Sonic employs c. 140 FTE.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed