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Sonic Group completes acquisition of Sonic Tools USA to strengthen global presence and expand North American market

PRIVATEJan 22, 2025

Acquiring Company

Sonic Group

Acquired Company

Sonic Tools

PurmerendAutomotiveManufacturingAutomotive

Description

Sonic Group, a leading provider of professional tools and equipment solutions, has acquired Auburn, Alabama-based Sonic Tools USA, its exclusive North American distribution partner. This strategic acquisition strengthens Sonic Group's global presence and empowers Sonic Tools USA to create a more robust distributor network across North America, gaining access to additional resources to further expand its market presence.

Quick answer

Sonic Group is acquiring Sonic Tools, announced January 22, 2025. Sonic Group is based in Purmerend, Noord-Holland, Netherlands.

How much did Sonic Group pay for Sonic Tools?
The deal value was not disclosed.
What does Sonic Group do?
Sonic is a leading global specialist in the development, marketing and distribution of professional hand tools and storage solution systems.
Where are Sonic Group and Sonic Tools based?
Sonic Group is based in Purmerend, Noord-Holland, Netherlands.
Who are the decision-makers at Sonic Group?
Fundz holds 1 contact at Sonic Group. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Sonic Group

Location

Purmerend, Noord-Holland, Netherlands

About

Sonic is a leading global specialist in the development, marketing and distribution of professional hand tools and storage solution systems. Founded in 2004 by Remko Papenburg and Niels Veldt, Sonic today extends across the global market, having achieved strong and consistent growth since its inception. With an innovative and complete product range of 6,000+ high-quality tools & storage systems, Sonic improves the efficiency, image, ergonomics and productivity of thousands of professionals in over 65 countries across the globe. Sonic is known for its exceptional value proposition, unique branding and highly customer-oriented approach. The Company has office facilities and warehouses in the Netherlands, Germany, Austria, Switzerland, France, Taiwan, and the USA. Sonic employs c. 140 FTE.

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Frequently asked

Who acquired Sonic Tools?

Sonic Tools was acquired by Sonic Group, based in Purmerend. The deal was reported on January 22, 2025. Sonic is a leading global specialist in the development, marketing and distribution of professional hand tools and storage solution systems. Sonic Group is privately held and operates in Automotive.

When did Sonic Group acquire Sonic Tools?

Sonic Group's acquisition of Sonic Tools was reported on January 22, 2025. Sonic Group, a leading provider of professional tools and equipment solutions, has acquired Auburn, Alabama-based Sonic Tools USA, its exclusive North American distribution partner. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Sonic Tools do?

Sonic is a market leader in the design and manufacture of premium hand tools and toolbox solutions. Sonic products are found in the world's most progressive automotive enterprises, service centers, race shops, aftermarket businesses, and personal garages. It is privately held, operating in Manufacturing.

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