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Cart.com acquires OceanX from Guthy-Renker

PRIVATEApr 24, 2025•about 1 year ago

Acquiring Company

Cart.com

Acquired Company

OceanX

HoustonInformation Technology

Description

Cart.com has acquired OceanX, the fulfillment business of Guthy-Renker. This acquisition aims to enhance Cart.com's supply chain capabilities for a range of beauty brands. Bill Guthy, co-founder of Guthy-Renker, has joined Cart.com's Board of Directors following this strategic move. The acquisition supports Cart.com’s growth and innovation in unified commerce solutions.

Company Information

Company

Cart.com

Location

Houston, Texas, United States

About

Cart.com is the first end-to-end ecommerce software and service provider built to help Brands find more customers, sell in more places, and deliver their products more easily. Cart.com provides tools that allow for a modular, data-rich, fully integrated approach to scaling up. We are on a mission to put Brands back in charge of their ecommerce journey and in control of their customer relationships. Cart.com exists to help Brands crush scale.

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M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed