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Ride Shotgun acquires Greensboro-based CGI firm Pix-US to enhance creative content strategy and production solutions

Oct 08, 2024•10 months ago

Acquiring Company

Ride Shotgun

Acquired Company

Pix-US

United KingdomGreensboroAnimationMarketing

Description

Britain-based content agency Ride Shotgun has completed its acquisition of Pix-US, a Greensboro-based CGI firm specializing in imagery and visualizations for marketing and sales. This strategic move marks Ride Shotgun’s second U.S. acquisition of 2024 and aims to integrate Pix-US’s expertise and support into its wider business, providing additional value to its clients.

Company Information

Company

Ride Shotgun

Location

United Kingdom

About

Ride Shotgun is a British content agency operating across five countries with a strong track record of delivering creative content strategy and activation, along with broader production solutions. With about 200 employees and revenues exceeding $20 million, Ride Shotgun has established itself as a leader in providing customer-centric solutions to a diverse portfolio of clients, including household-name brands such as Intuit, Diageo, KAO, Tempur Sealy, HSBC, and Amazon. It has headquarters in Leeds and operates nine locations across England, Bulgaria, Portugal, Sri Lanka, and the United States.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed