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3Z Brands completes acquisition of Southerland to expand its national manufacturing footprint

Dec 16, 2024•about 1 year ago

Acquiring Company

3Z Brands

Acquired Company

Southerland

GlendaleNashvilleManufacturingRetailConsumer Goods

Description

3Z Brands, a vertically integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of sleep products, has acquired Southerland. This acquisition enables the strategic expansion of 3Z's nationwide manufacturing footprint, positioning 3Z to serve a new group of wholesale customers from a geographic perspective while also reducing delivery costs and timelines for its e-commerce customers.

Company Information

Company

3Z Brands

Location

Glendale, Arizona, United States

About

3Z Brands ("3Z") is a vertically-integrated manufacturer, direct-to-consumer brand portfolio, wholesaler, and retailer of award-winning sleep products. Headquartered in Arizona, 3Z operates a portfolio of best-in-class sleep brands including Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, Nolah Technologies, and Leesa Sleep. All of 3Z’s brands celebrate the power of personal preferences, while focusing on outstanding product quality, having won countless independently reviewed awards. Additionally, 3Z provides mattress production solutions across the industry with world-class expertise in mattress engineering, achieved through meticulous attention to detail, cutting-edge equipment, and decades of industry experience. The company strives to deliver excellent sleep products to any and every door in America.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed