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Brevo Acquires Wonderpush And Octolis

Dec 11, 2023•over 1 year ago

Acquiring Company

Brevo

Acquired Company

WonderPush

ParisParisParisInformation TechnologyAdvertisingSoftware

Description

Brevo, a leading provider of Customer Relationship Management (CRM) solutions, today announced two new acquisitions, WonderPush, a fast-growing mobile app push provider, and Octolis, a powerful customer data platform (CDP) provider. The acquisitions strengthen Brevo’s real-time interaction capabilities and provide the ability to centralize all customer data to better understand and respond to customer needs.

Company Information

Company

Brevo

Location

Paris, Texas, United States

About

Brevo offers the most approachable customer relationship management (CRM) suite to deliver sustainable growth to all businesses and non-profit organizations. With Brevo, businesses benefit from a unified view of the customer journey with a Marketing and Sales Platform, Marketing Campaigns over Email, SMS, WhatsApp, Chat, and much more. Today, over 500,000 businesses – including eBay, H&M, Sodexo, Louis Vuitton, Carrefour, and Michelin – trust Brevo’s reliable technology to deepen their relationships with customers. Brevo reached the coveted Centaur status with $100M ARR in January 2023, and has over 800 employees globally. Its global operations are headquartered in Paris. www.brevo.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed