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Madhive completes acquisition of Frequence Inc to enhance omnichannel advertising capabilities

Jul 18, 2024•over 1 year ago

Acquiring Company

Madhive

Acquired Company

Frequence

New YorkMountain ViewMarketingAdvertisingMarketingAdvertisingSoftware

Description

Madhive, the leading technology company for local Connected Television advertising, has successfully completed the acquisition of Frequence Inc. This strategic move aims to provide a client-focused, integrated platform for end-to-end planning, creative production, activation, and measurement in the omnichannel advertising space.

Company Information

Company

Madhive

Location

New York, New York, United States

About

Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, Madhive modernizes legacy systems, enabling advertisers to seamlessly automate the ad buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators, and distributors, including FOX, Scripps and TEGNA, as well as national agencies and brands, powering more than a quarter billion dollars in media in media across 20,000+ daily campaigns.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed