Madhive completes acquisition of Frequence Inc to enhance omnichannel advertising capabilities
Acquiring Company
Madhive
Acquired Company
Frequence
New YorkAdvertisingMarketingSoftwareAdvertisingMarketingDescription
Madhive, the leading technology company for local Connected Television advertising, has successfully completed the acquisition of Frequence Inc. This strategic move aims to provide a client-focused, integrated platform for end-to-end planning, creative production, activation, and measurement in the omnichannel advertising space.
Quick answer
Madhive is acquiring Frequence, announced July 18, 2024. Madhive is based in New York, New York, United States.
- How much did Madhive pay for Frequence?
- The deal value was not disclosed.
- What does Madhive do?
- Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys.
- Where are Madhive and Frequence based?
- Madhive is based in New York, New York, United States.
- Who are the decision-makers at Madhive?
- Fundz holds 1 contact at Madhive. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired Frequence?
Frequence was acquired by Madhive, based in New York. The deal was reported on July 18, 2024. Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. Madhive is privately held and operates in Advertising.
When did Madhive acquire Frequence?
Madhive's acquisition of Frequence was reported on July 18, 2024. Madhive, the leading technology company for local Connected Television advertising, has successfully completed the acquisition of Frequence Inc. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Frequence do?
Frequence Inc is the premier omnichannel ad sales enablement and workflow software for local media companies and agencies. It is privately held, operating in Software.
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