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Yext acquires Places Scout to enhance Competitive Intelligence and Benchmarking Capabilities

Feb 10, 2025•10 months ago

Acquiring Company

Yext

Acquired Company

Places Scout

New YorkLocation Based ServicesAnalytics

Description

Yext, Inc. has announced the acquisition of Places Scout, a prominent local SEO and location intelligence platform. This strategic acquisition strengthens Yext's competitive intelligence, benchmarking, and AI-powered insights, providing brands with a comprehensive view of their market position and the actionable insights needed to outperform their competition.

Company Information

Company

Yext

Location

New York, New York, United States

About

Yext (NYSE: YEXT) helps organizations build digital experiences across any channel on our open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization’s customers, employees, or partners. For more than 15 years, thousands of companies worldwide have trusted Yext to create seamless customer experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed